What is Genre?
Genres are used to categorise art forms, in this instance,
music. It is the genre of music that influences the conventions of the video,
such as Indie, Pop and Rock.
Pop: Short for popular, these songs are usually ballads or
quite upbeat, something that people feel is easy to listen to. The lyrics of a
pop song are usually recycled messages about things in life that the audience
could relate to easily. The environment of their videos is either casual or
bright in colour, matching the style of the artist/protagonist. Pop music
videos usually show a straight forward narrative, again easy for people to
follow and relate to.
Indie/Rock: A lot of music videos for this genre include
multiple close-ups, especially of the lead singer, and most of the time when
the band is shown to be performing. A lot of the videos are either shot casually
or in dark colours. There is a style of clothes that most artists wear
throughout Rock/Indie music videos, such as skinny jeans, converse, T-shirts
and hoodies. Special effects are used a lot more for this genre.
R&B: Stands for Rhythm and Blues. Women are usually used
as sex symbols in the music videos of this genre, and men are shown as a
rebellious character that is admired – yet both are shown to see the other as
objects of desire. They focus a lot on
the physical appearance of the artist/protagonist of the video, as well as
being known for promoting things such as labels and brands, and quite a few
cars.
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