Digipak Analysis

All Time Low DigiPak Analysis.

The digipak that I have chosen to analyse is from the extended addition of the album ‘Don’t Panic’ by All Time Low; named – ‘Don’t Panic: It’s longer now!’ I have chosen this band as they match the genre I have chosen to study for my own music video: general rock. This digipak is quite intricate and unique compared to the original album, and is of a limited edition. The one I am analysing is number 13416 out of 15000.

The inside lay out of the digipak has the same cartoon pictures as the original albums, but were the band members had been cartoons also, they are now actual photos of them. An example photograph is shown below. The whole theme of these pictures is the end of the world, and the grungy style of them helps to portray the style of the band and entice those who like it into buying it. This allows people not to be limited by their age or gender, but more their likes and dislikes when the album appeals to them. The different style in how they are portrayed from the usual also helps to show the different style in their music from other artists and other albums of their own. The colour scheme consists of dark colours to match the dark situations portrayed, yet they are given a comedic twist by the way the band is posed in the centre of the chaos as though they do not care.

 

The entire package consists of three sections were a different picture is displayed on each. When opened the information and lyric booklet is contained within the left side flap, and the CD is contained within the right side flap. The centre piece does nothing except display information on the back. The information and lyric booklet consists of all of their songs with lyrics, a page filled with everyone All Time Low would like to thank, and the credits that list the producer down to addition violin string for a certain song. The background to this unfolding booklet is yet another artwork of a cartoon style featuring photograph of the actual band members in the place of their cartoon selves.

The outside layout shows the main picture that has also been used for posters and advertisement, and additional picture of the four band members amongst one of the apocalyptic scenes from the cartoons. The main centre piece has all the tracks listed, the logo of the record label ‘Hopeless Records’ the barcode, and the main information that is also included in the credits: Produced by, copyright and web addresses etc.  The spines of the album are black, to fit in with the colour scheme again, but to also help the white writing stand out because of how small it is. This helps people see the bands logo, the title of the song, and the record labels logo.