Tuesday, 11 June 2013

The Theory of Andrew Goodwin

There are six different characteristics, typical to a music video:

1. Music videos demonstrate genre characteristics.
2. There is a relationship between lyrics and visuals. The lyrics are represented with images.
3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
6. There are often inter-textual reference (to films, TV programme's, other music videos etc).   

 These point were mentioned in Andrew Goodwin's book Dancing in the Distraction Factory. (1992)

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